I help create personal and business change for creative people.

Everyone should be able to…

Posted: July 16th, 2010 | Filed under: - Usable Tools - | Tags: | No Comments »

I’ve just finished reading “Medium Raw” by Anthony Bourdain, the sequel to “Kitchen Confidential”.  It’s an excellent read if you love food and think it’s important.  There’s a passage I thought worth sharing in its entirety; its his (and now my) view on the basic techniques that everyone should master. If you don’t know how to do these things, or you a bit rusty, I’ve added some good links for each technique.  Enjoy the book and enjoy yourself in the kitchen.

“What specific tasks should every young man and woman know how to perform in order to feel complete?

What simple preparations, done well, should be particularly admired, skills seen as setting one apart as an unusually well-rounded, deceptively deep, and interesting individual?

In a shiny, happy, perfect world of the future, what should man, woman, and teenager know how to do?

They should know how to chop an onion. Basic knife skills should be a must. Without that, we are nothing, castaways with a can – but no can-opener. Useless. Everything begins with some baseline with a sharp-bladed object, enough familiarity with such a thing to get the job done without injury. So, basic knife handling, sharpening, and maintenance, along with rudimentary but effective dicing, mincing, and slicing. Nothing too serious. Just enough facility with a knife to be on par with any Sicilian grandmother.

Everyone should be able to make an omelette. Egg cookery is as good a beginning as any, as it’s the first meal of the day, and because the process of learning to make an omelette is, I believe, not just a technique but a builder of character. One learns, necessarily, to be gentle when acquiring omelette skills: a certain measure of sensitivity is needed to discern what’s going on in your pan – and what to do about it.

I have long believed that it is only right and appropriate that before one sleeps with someone, one should be able – if called upon to do so – to make them a proper omelette in the morning. Surely that kind of civility and selflessness would be both good manners and good for the world. Perhaps omelette skills should be learned at the same time you learn to fuck. Perhaps there should be an unspoken agreement that in the event of the loss of virginity, the more experienced of the partners should, afterward, make the other an omelette – passing along the skill at an important and presumably memorable moment.

Everyone should be able to roast a chicken. And they should be able to do it well.

Given the current woeful state of backyard grilling, a priority should be assigned to instructing people on the correct way to grill and rest a steak. We have, as a nation, suffered the tyranny of inept steak cookery for far too long. There’s no reason that generation after generation of families should continue to pass along a tradition of massacring perfectly good meat in their kitchens and backyards.

Cooking vegetables to a desired doneness is easy enough and reasonable to expect of any citizen of voting age.

A standard vinaigrette is something that anyone can and should be able to do.

The ability to shop for fresh produce and have at least some sense of what’s in season, to tell whether or not something is ripe or rotten might be acquired at the same time as one’s driving licence.

How to recognise a fish that’s fresh and how to clean and fillet it would seem a no-brainer as a basic survival skill in an ever more uncertain world.

Steaming a lobster or a crab – or a pot of mussels or clams – is something a fairly bright chimp could do without difficulty, so there’s no reason we all can’t.

Every citizen should know how to throw a piece of meat in the oven with the expectation that they might roast it to somewhere in the neighbourhood of desired doneness – and without a thermometer.

One should be able to roast and mash potatoes. And make rice – both steamed and the only slightly more difficult pilaf method.

The fundamentals of braising would serve all who learn them well – as simply learning how to make beef bourguignon opens the door to countless other preparations.

What to do with bones (namely, make stock) and how to make a few soups – as a means of making efficient use of leftovers – is a lesson in frugality many will very possibly to learn at some point in their lives. It would seem wise to learn earlier rather than later.

Everyone should be encouraged at every turn to develop their own modest yet unique repertoire – to find a few dishes they love and practice at preparing them until they are proud of the result. To either respect in this way their own past – or express through cooking their dreams for the future. Every citizen would thus have their own speciality.

Why can we not do this? There is no reason in the world.

Let us then go forward. With vigour.”

Buy “Medium Raw” by Anthony Bourdain; it’s a great read.

Techniques

Basic knife skills

How to make an omlette

How to grill a steak

How to roast a chicken

How to make a vinaigrette

What’s in season

How to fillet a fish

How to steam a crab

How to roast meat

How to roast potatoes

How to make mash

How to cook rice

How to braise

How to make stock

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Food, branding and winning hearts and minds

Posted: June 21st, 2010 | Filed under: Food | Tags: , | No Comments »

It is within relatively human history that status and power are exerted by the accumulation of objects. In ancient history great rulers showed their authority by giving things away; they were so powerful they could afford to be very generous.

Some of the finest food I have ever eaten has been that given to me by strangers; people who just wanted to see the look of pleasure on my face as I enjoyed what they had to offer. People who understand that giving a gift creates powerful and genuine connection between the giver and the recipient.

In a recent edition of the Evening Standard magazine I came across an article by the war correspondent Wendell Steavenson. Here’s an excerpt:

“Ultimately, of course, what you learn on the road, shacked up with strangers and refugees, is that bread must be shared, that one is blessed to be able to offer hospitality, and honoured to receive it. I remember one stinking-hot dusty afternoon in Baghdad in 2004 when I went to see the aftermath of a small mortar attack on a quiet residential street. A couple of Humvees were parked on the corner and the American soldiers, red and sweaty under their helmets, were making a pretence of investigation. I watched a young girl come out from one of the houses carrying a tray of glasses of water which she offered to the soldiers. Not one had the courtesy to accept. I watched this little failure of hospitality, a failure of communication, and knew that the Americans were never going to win Iraqi hearts and minds.”

I find that themes tend to keep bouncing around getting bigger and bigger until you finally take notice, and a couple of days after reading that article I came across Krulak’s Law and, funnily enough he’s a US soldier. 10 years ago Krulak recognised that in this hyper-connected world (even before Facebook and twitter!) that those on the front line have a tremendous impact:

“The closer you get to the front, the more power you have over the brand.”

The young girl who took out the tray of water was welcoming those soldiers; seeing how hot they were she was being genuinely caring. Those US soldiers were literally on the front line but didn’t realise the powerful role they had in representing Brand USA.

Winning hearts and minds – a glass of water or a simple bowl of rice can do that.

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Create Remarkability. Keith Floyd – an inspiration to us all

Posted: October 1st, 2009 | Filed under: life purpose | Tags: | No Comments »

keith

In a humanist burial ceremony Keith Floyd – chef, bon viveur, bow-tie wearer, and a whole host of other excellent adjectives – was cremated in a coffin made of banana leaves and draped with sunflowers.  A last creative act from a remarkable man.

Not without his faults (extremely heavy drinking mainly) Keith brought his unique character to cooking and helped demystify food to a nation that was just beginning its current love affair with celebrity chefs.

On the day of his death the Twittersphere was buzzing about it.  Documentaries have appeared on TV, and I am sure that there will be the inevitable re-release of his books and TV series on DVD.

Keith Floyd was much loved because he stood out from the crowd.  His passion for food and warmth of character were clear for all to see.

Not just because I love food, I have been very struck by the reaction to Keith’s death until I realised that we all love creative people, people who dare to be different, who are not afraid to expose their weaknesses.  Keith Floyd is someone we can talk about.  He decided to make a difference with his life, in his own way – he created remarkability.  Remarkability in that he stood out from the crowd, and remarkability in that we had stories to talk about him.  By creating remarkability Keith left the world a richer place for his being here – the one thing we should all do, otherwise what is the point?

I am celebrating my birthday this weekend over dinner with some close friends – I’ll make sure that we all raise a glass to salute the life of a remarkable man.

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Everything I know I learnt from food

Posted: July 28th, 2009 | Filed under: insights | Tags: | No Comments »

Well, not quite everything.  A little while back I did a Pecha Kucha at a Wunderman company jolly.

If you’d like to read about the mystical power of eating penises, or how everything is solved by a nice cup of tea, then click here to download the presentation.

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