So, we’re worried about the future right? Worried about keeping our jobs, the value of our properties, and what the next shocking economic news might be. Best to keep our heads down, don’t rock the boat, just keep carrying on.
Wrong.
The best way to deal with uncertain times is to be more creative, take more action. Anything else is giving away your power.
For giving away our power is what we are doing. We’re giving it away to our boss, or the company we work for, to the media that’s scaring us about the economy, and to the politicians who tell us they have the answers. And that’s just not good enough.
The only person who is in charge of your destiny is you. Sure, bad things happen but “bad” is only one way of looking at it. Look for the lesson – “bad” things always have something to teach us. You could be a victim who lets thing happen to them, or you could be a person who knows that in turbulent times people are drawn to quality, creativity and positive action.
i.e. the you who fully embraces your power.
Let’s be clear what I mean by your power. It’s not control over people, or money, or sex appeal, or having more than others. Your power is:
knowing yourself
believing in yourself
having the courage to speak up for what you know to be right
and to do what is the right, if not necessarily the easiest, thing
How to deal with these uncertain times?
Stand on the courage of your convictions. Believe in yourself and what you do, no matter what others do or say.
But don’t fool yourself; be honest about the situation you find yourself in because from this place of honesty and integrity you can creatively think of ways to thrive.
Easy words to say yes. I’m trying to live them every day and I know it’s hard. But maintain your power; what makes your contribution unique and amazing – because now more than ever:
If you stand for nothing you will fail at everything.
Like many people who have moved from full-time employment to being self-employed I have been lucky enough to have had the time, as well as the need because potential clients have asked me, to do something that most people don’t do but should. And that is to answer a simple question:
- Why would you hire me?
The text below is taken from a short PowerPoint presentation, which you can download here. In marketing terms it is my value proposition, and I have found it very valuable in explaining to coaching clients and agency management just what would be the value of working with me.
Another thing I’ve learnt; nobody is going to come to you in these tough times unless you market yourself and what you offer the best way you can. Because, quite frankly, LinkedIn, Facebook, blogging and social media tools have created a level playing field where anyone can distribute themselves and their content with equal ease. If you are holding back well don’t, because there are plenty of other people who won’t be.
You hire me to create change In your business, your personal life, or both
3 ways to change
PLANNING – communications and marketing strategies on projects and pitches.
MENTORING – working with senior management to provide clarity, expertise and resource to fix problems and grow the business.
COACHING – as a life coach working with a limited number of creative individuals to help them get clarity about their lives and create the life they want.
I create change based in INSIGHTS and expressed in CREATIVITY
INSIGHTS that provide new clarity, plus the foundation and spark that stimulates change.
CREATIVITY for business or individuals.
Creativity for business
Marketing and communications STRATEGIES & IDEAS that help create competitive advantage.
ENTREPRENEURIAL approaches to generate new revenue from current and new clients.
WAYS OF WORKING to create powerful cultures that connect people more effectively to business goals.
Creativity for individuals
People I work with have:
Increased clarity about their life.
Renewed energy and focus.
A clear picture of how you can lead a balanced life and get the most out of it.
A plan to make that happen that you can act upon every day.
Remarkable people and businesses doing remarkable things
I only work with a limited number of clients at a time.
They are all highly creative individuals and are creating amazing work and breakthroughs in their businesses and their lives.
Remarkable people
I only coach creative people.
I only coach face-to-face.
I only coach a limited number of people.
I have my own method but I coach you.
I focus on action.
Remarkable businesses
I only work with entrepreneurial start-ups, or global businesses.
I help you fix your senior clients‘ business challenges.
What they say
“You get straight to the insights, and then you give me the structure and support to create the changes I want. Working with you is changing my life.” Coaching Client
“Magnus applied creative thinking to some unique challenges in leading the solutions both within the agency and within the client organisation. In all of this Magnus had a consistently positive outlook and a healthy sense of perspective balanced with a great deal of experience that proved very valuable. I’d welcome the opportunity to work with Magnus again.” Paul Collier, Dell
Are you next?
Would you like to spend an hour talking about the changes you want:
I believe that there are 8 things you will find in all of the best businesses in the world.
Aim to be the best
Have a crystal-clear idea of what they strive every day to be the best in the world at.
Have a Guiding Vision
A goal that everyone believes in, and is playing their unique part in making happen.
Believe in talent
In creating an environment for people to do their best work ever.
Create strong cultures
Ones in which entrepreneurialism, creativity and team-work are encouraged and rewarded.
Never neglect delivery
Understand that delivery – both excellence and value-for-money – are basics that can never be neglected.
Commercialism runs throughout
Everyone lives the mantra of “control costs” but management spend wisely to generate business advantage.
Never stop moving
Are never satisfied with where they are, and always want to be ridiculously better and more successful than their competitors.
Download the presentation version here.
Is there anything else you would add to this list?
About Me
WHO I AM
I am an independent marketer and life coach who is passionate about creativity. WHAT I DO
I work with creative people and challenger brands to empower creativity that achieves remarkable results. WHO I DO IT WITH
I'm lucky to work with:
- creative people as a life coach
- challenger brands as a marketer
- my own business, Bionic Bikes
What You’ll Find Here
I blog on this site about personal development - insights, ideas and usable tools to help you life the life you desire.
I also write about better business - how to use creativity to create brands and businesses that thrive; often covering culture, branding, social media and outstanding creativity applied to brands and business.
You'll also find posts about food and other random things that attract my attention.
You can also find out more about me, how I work with people and brands, and get in touch.
I hope that you enjoy and contribute.
Subscribe by email
Follow me on twitter
Recent Comments