You hire me to create change

Posted: August 13th, 2009 | Filed under: creativity, personal mastery | Tags: better business | No Comments »

Like many people who have moved from full-time employment to being self-employed I have been lucky enough to have had the time, as well as the need because potential clients have asked me, to do something that most people don’t do but should.  And that is to answer a simple question:

- Why would you hire me?

The text below is taken from a short PowerPoint presentation, which you can download here.  In marketing terms it is my value proposition, and I have found it very valuable in explaining to coaching clients and agency management just what would be the value of working with me.

Another thing I’ve learnt; nobody is going to come to you in these tough times unless you market yourself and what you offer the best way you can.  Because, quite frankly, LinkedIn, Facebook, blogging and social media tools have created a level playing field where anyone can distribute themselves and their content with equal ease.  If you are holding back well don’t, because there are plenty of other people who won’t be.

You hire me to create change
In your business, your personal life, or both

3 ways to change
PLANNING – communications and marketing strategies on projects and pitches.
MENTORING – working with senior management to provide clarity, expertise and resource to fix problems and grow the business.
COACHING – as a life coach working with a limited number of creative individuals to help them get clarity about their lives and create the life they want.

I create change based in INSIGHTS and expressed in CREATIVITY
INSIGHTS that provide new clarity, plus the foundation and spark that stimulates change.
CREATIVITY for business or individuals.

Creativity for business
Marketing and communications STRATEGIES & IDEAS that help create competitive advantage.
ENTREPRENEURIAL approaches to generate new revenue from current and new clients.
WAYS OF WORKING to create powerful cultures that connect people more effectively to business goals.

Creativity for individuals
People I work with have:

• Increased clarity about their life.
• Renewed energy and focus.
• A clear picture of how you can lead a balanced life and get the most out of it.
• A plan to make that happen that you can act upon every day.

Remarkable people and businesses doing remarkable things
I only work with a limited number of clients at a time.
They are all highly creative individuals and are creating amazing work and breakthroughs in their businesses and their lives.

Remarkable people

• I only coach creative people.
• I only coach face-to-face.
• I only coach a limited number of people.
• I have my own method but I coach you.
• I focus on action.

Remarkable businesses

• I only work with entrepreneurial start-ups, or global businesses.
• I help you fix your senior clients‘ business challenges.

What they say
“You get straight to the insights, and then you give me the structure and support to create the changes I want. Working with you is changing my life.”  Coaching Client
“Magnus applied creative thinking to some unique challenges in leading the solutions both within the agency and within the client organisation.  In all of this Magnus had a consistently positive outlook and a healthy sense of perspective balanced with a great deal of experience that proved very valuable.  I’d welcome the opportunity to work with Magnus again.”  Paul Collier, Dell

Are you next?
Would you like to spend an hour talking about the changes you want:

• in your life?
• in your business?
• in both?

Then please let me know – magnuswood.com/getintouch