Why I believe in Remarkable Ideas

We’ve got limited time on this world. A lot less than you think. So, there’s a simple decision we’ve all got to make:

Am I going to spend my time doing things that I love, that excite me, and that create a difference in this world? Or am I going to live a shadow life in which I simply pay the bills, then die?

It’s as fucking simple as that.

I don’t care about your so-called obligations. Get so creative that you CAN pay your bills and do work you love. Don’t think you can do that? Then give up now. Resign yourself to an OK life. Face up to the fact that on your deathbed you’ll be repeating the biggest regret of the dying that Australian nurse Bronnie Ware heard so often after years of listening to patients in the last few weeks of their lives:

I wish I’d had the courage to live a life true to myself, not the life others expected of me.

Do you want to die with your best work still inside you?

Do you want to die NOT having had a crack at something that could change the world?

Do you REALLY want to go into work tomorrow, next week, next month just paying the bills…and then you die?

Thought not.

And that’s why you need to be working on a Remarkable Idea.

Remarkable Ideas have the power to utterly transform our world.

Remarkable Ideas have the power to get us off or arse and actually make us do something about making them happen.

Remarkable Ideas have the power to recruit followers to the cause; other crazy people like us who won’t settle until they see the idea come to life in its full glory.

That’s why I believe in Remarkable Ideas.

They’re the only way I know to change the world for the better.

Yes, we’ve got to have the guts, determination and sheer bloody-minded tenacity to keep ploughing on against everything to make them happen. But we need the power of Remarkable Ideas to get us started in the first place.

And it’s down to you and me to think up these Remarkable Ideas, to find these Remarkable Ideas, to connect different way-out ideas with possibilities into Remarkable Ideas that can become realities.

Yes, you and me dear reader.

Because I know why you’re reading this now – why you read what I write. Because you too are one of the “crazy ones”. Because you have remarkable energy inside you. The energy that means you’re not going to be happy lying on your deathbed full of regret. The energy that means you simply will not put up with some half life – a shadow you going through the motions, living for the weekend, for vacations, for your hobbies, for the bottle, or the wrap, or whatever it is you’ve used in the past – and maybe even use now – to anaesthetise the creative you.

Maybe you don’t have a Remarkable Idea yet, or you’re not sure how remarkable it is (I can help) but if you get up off your arse and do something about finding / creating/ accelerating / 10Xing your Remarkable Idea; then you get to spend your time doing things you love, that excite you, and that create a difference in this world.

My Remarkable Idea?

I believe that every day, every life, every business can be remarkable. I believe that Remarkable Ideas can by 10Xed so that they create even more impact. I believe the answers to three questions can transform your life and your business. And that is why mission is to connect with people who want to live a remarkable life, with businesses who want to create remarkable brands, and to help them them 10X Remarkable.

That’s what I’m doing here today and every day – helping people to 10X their lives and their businesses with Remarkable Ideas.

If you like the sound of that, and would like to know the three questions that can transform your life or your business; then let’s talk.

Or, you could simply live a life of regrets.

What is a Remarkable Idea?

Stupid ideas don’t move us — we simply don’t connect with them. We don’t believe in them, or the people who’ve come up with them. If we bother to say anything it’s simply to say how stupid they are. Remarkable Ideas — we viscerally connect with them, we believe in them, and we share them.


A Remarkable Idea has the power to change the world

It gets into your head and it won’t go away.

Something about it appeals deep down to some really basic part of you.

It’s exciting.

You begin to think of possibilities.

You start to imagine “what if” and “maybe” and “I could” and “this would mean that”.

And so you talk about it. Tell others about the idea and its possibilities.

They get excited too.

We’re onto something.

All because of a Remarkable Idea.

Now, more than ever, we need bold entrepreneurs with Remarkable Ideas.

Technological innovation and disruption. Robots ‘stealing’ our jobs. An ageing population. All of these forces and more mean that we are at modern civilisation’s greatest ever inflection point.

Incrementalism. More of the same. Small tweaks. They’re simply not good enough.

Every morning you should be waking up excited about what you are going to create that day.

When people ask you what you are doing, you DON’T say, “I work for” and you DO say “I’m working TOWARDS.”

To thrive in this near future you need to be working towards something audacious. Something that some people will walk away from you and say, “Crazy. That’ll never happen.”

What these mediocre, incremental thinkers and doers say to you doesn’t matter.

Because you’ve got a Remarkable Idea.

So, what is a Remarkable Idea?

All Remarkable Ideas come in three parts: we viscerally connect with them, we believe in them, and we share them.

Part 1: Connection

Remarkable Ideas are incredibly exciting. Once you’ve encountered them, they stick in your head and they won’t go away.

At the end of the fifteenth century the spice trade was the world’s biggest industry. Trade in spices were so valuable that it helped create and destroy empires. Advances in shipping and navigation enabled Portugal in 1497, under the command of Vasco da Gama, to circumnavigate Africa and reach the Spice Islands by the East. It was the foundation of the Portuguese Empire, which made tiny Portugal become the most powerful nation on Earth. 20 years later another Portuguese adventurer declared:

The Church says that the Earth is flat, but I know that it is round. For I have seen the shadow of the earth on the moon and I have more faith in the Shadow than in the Church.

Ferdinand Magellan believed that he could find a shorter route to the Spice Islands by sailing west, across the Atlantic Ocean, around South America and across the Pacific. Because the world is round.

Magellan’s Remarkable Idea — the world is round and so I can reach the riches of the Spice Islands more easily and quickly — utterly compelled the King of Spain who funded this unknown Portuguese adventurer.

It was not only the King of Spain who connected with this idea — preparations for Ferdinand’s epic journey were the talk of Europe. Once the idea was out there, it compelled everyone.

Magellan’s expedition was successful at the cost of his life. This didn’t worry the King too much because he got what had compelled him from the very start — a faster route to the Spice Islands and ownership of all the lands to the West.

Part 2: Authenticity

The British Inventor Sir Clive Sinclair in 1985 was one of the first entrepreneurs to produce an electric vehicle: the Sinclair C5. The C5 became known as “one of the great marketing bombs of postwar British industry” and a “notorious example of failure”.

Sinclair was the brains behind the ZX Spectrum, among the first mainstream-audience home computers in the UK, similar in significance to the Commodore 64 in the USA.

A Remarkable Idea is authentic with its source. We believe in it because we trust where the idea is coming from. Sir Clive, it was obvious, knew nothing about how people wanted to get about. He was not an authentic source.

A Tesla vehicle will drive in fully autonomous mode from LA to New York City by the end of 2017.— Elon Musk

The idea of being driven by a car at speed without our hands on the controls is both scary and exciting. But I trust Elon to get this right. This is a man who is making more progress in space than NASA, and who wants us to go to Mars. Driverless cars are easy compared to that.

Elon Musk has high authenticity and that is why people believe in his ideas; however remarkable they may seem.

Part 3: Sharing

Remarkable Ideas you HAVE to share. Much like Magellan’s expedition being the talk of Europe. Or, as you might be learning now for for the first time, what is going to happen to us humans because of computers:

2029 is the consistent date I have predicted for when an AI will pass a valid Turing test and therefore achieve human levels of intelligence. I have set the date 2045 for the ‘Singularity’ which is when we will multiply our effective intelligence a billion fold by merging with the intelligence we have created.

This prediction is by Ray Kurzweil. He’s authentic — he’s Google’s Head of Engineering. He goes on to further describe this impact of the Singularity:

That leads to computers having human intelligence, our putting them inside our brains, connecting them to the cloud, expanding who we are. Today, that’s not just a future scenario. It’s here, in part, and it’s going to accelerate.

And just to make it clear how significant this is — Kevin Kelly has described the Singularity as the point at which:

All the change in the last million years will be superseded by the change in the next five minutes.

Let’s add in a bit of context here. 2029 is 12 years away. 12 years ago, Facebook was only a year old. 12 years ago nobody had an iPhone.

Now, if computers as smart as us in 12 years and the Singularity where we merge with them in 28 years aren’t Remarkable Ideas that you just have to share with people; then I don’t know what is.

My Remarkable Idea

I believe that Remarkable Ideas have the potential to be 10Xed — to be made 10 times better — and change the lives of a billion people.

We can take something that seems remarkable now, and make it 10 times more remarkable.

That’s my mission: to work with bold entrepreneurs who want to change the world, and help them by 10Xing their Remarkable Ideas.

“Crazy. That’ll never happen,” the mediocre incrementalists might say.

Doesn’t matter. That’s what I’m working TOWARDS.

What about you?

What’s your Remarkable Idea?